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Product
Analysis |
PRODUCT ANALYSIS
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You’ve heard from Underwriting, Marketing and agents’
feedback that “your product just can’t compete with the XYZ program from your
lead competitor.” The problem is that
everyone seems to have a different story about WHY you can’t compete. What are the details of their coverages and
pricing? And what are their
limitations? And another thing - if you can’t compete, why are you
still selling new policies and maintaining half-way decent renewal retention
on your existing business? You need to get your arms around the competition – know
what they’re offering and decide how to respond to it. We can analyze your competitors’ product filings and
identify not only their strengths, but also the opportunities that their product
allows you to market against TODAY. We will also provide you with recommendations for product
changes to help you become more competitive and help you to implement those
changes in accord with your prioritized needs |
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Contact us: geofneub@formfitters.com |
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Product
Analysis |